Body Image and Body Shaming by Meghan Green

Author:Meghan Green [Green, Meghan]
Language: eng
Format: epub
Publisher: Greenhaven Publishing LLC

Advertising Targets Young Adults

Author Alissa Quart has written, “The marketing of products to teenagers has existed since the word teenager was coined by Madison Avenue in 1941.”44 Magazines such as Girls’ Life, Seventeen, Cosmo Girl, Teen Vogue, Sports Illustrated Kids, MH-18, and Boys’ Life imitate adult magazines with similar names, but target their ads at young adults. Like advertisements for adults, advertisements for teens and preteens in magazines, radio, and television use body images in an attempt to sell everything from soft drinks to makeup to MP3 players.

Relying on body image in advertising for the teen market has perhaps been even more controversial than advertising for adults. Many social critics believe that advertisers play on teens’ insecurities to sell products that promise to make the young consumer more attractive. Furthermore, they argue, advertising to young adults bypasses parental oversight. Others argue that teens are capable of understanding the methods advertisers use and that buying products to enhance body image builds self-esteem.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.